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Wednesday, September 5, 2007
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   Wednesday, September 5, 2007

Three Things Every Website Should Do
Three Things Every Website Should Do
Copyright © 2005 Alan Rigg
80/20 Performance
http://www.8020performance.com

When I started my company in 2002, I knew I needed to have a
website. Why? To provide credibility! How can a company be "real"
in this day and age if it doesn't have a website? So, like many
companies, I published an informational website that explained
"here's who we are, and here's what we do".
I didn't spend a lot of time worrying about my website. I
certainly didn't think of it as a strategic weapon in my
company's marketing arsenal. That started to change in the spring
of 2004 when a newsletter was forwarded to me by a fellow member
of the National Speaker's Association. The subject of the
featured article was something called "internet marketing".
The article caught my fancy, so I subscribed to the author's
newsletter. Over the next month or two I picked up an eBook and a
CD that were recommended in newsletter articles. The concept of
internet marketing really started to intrigue me, so I decided to
do some serious research.
During the next four months I invested several thousand dollars
and a couple hundred hours learning about internet marketing. My
conclusion? I was missing out big-time with my company's website!
In fact, I concluded that just about every business website would
be vastly improved if it was re-designed to do three things:

1. Help visitors RAPIDLY answer two questions:
* What does this company do?, and
* Is there anything here for ME?

2. Encourage visitors to opt-in to receive free information
resources.
This keeps website visits from being one-shot deals. If you offer
visitors the opportunity to opt-in to receive free, value-added
information, and you provide truly useful information on a
regular and consistent basis, you will earn trust and build
relationships. This increases the likelihood that your website
visitors will buy from you over time.

3. Motivate Action
If a website page is going to motivate a visitor to take action,
the focus needs to change from you, your company and your
products and services to your visitors and their problems.
Web pages that motivate action are not distant and aloof.
Instead, reading them feels like a one-on-one conversation
between you and the reader. The copy invokes the reader's
emotions, plus provides enough supporting details to enable the
reader to feel comfortable making a decision to buy online or to
contact your company for more information.
This very specialized form of copywriting is called a "sales
letter". You have probably received sales letters in the mail, or
seen a similar type of advertising in television infomercials.
Some sales letters and infomercials sound pretty "cheesy"; yet,
for decades sales letters have repeatedly proven to be one of the
most productive forms of direct marketing.
The biggest criticism you'll hear about sales letters (usually
from corporate website designers) is, "This copy is much too
long! Nobody is going to take the time to read that much
information!"
You know what? The critics are almost right. Probably 95% of
readers will not read any given sales letter in its entirety.
That's OK, because sales letters are not written to appeal to
everyone! They are written to appeal to specific individuals that
have the specific problems the sales letter addresses.
Most people will skim a sales letter...IF it has a compelling
headline or sub-headline that catches their attention. They may
read a paragraph or glance at a few bullets. If the paragraph or
bullets are compelling, they may read another paragraph. Once
they have read several compelling paragraphs, they may decide to
go back and read the sales letter from the beginning. At that
point it becomes much more likely the reader will take the action
the sales letter recommends.

Conclusion
If you want your website to generate online sales and/or leads,
it needs to do three things:
1) Help visitors rapidly figure out what your company does and
whether you can do anything for THEM
2) Encourage visitors to OPT-IN to receive value-added
communications (so that you can build relationships and earn
trust)
3) MOTIVATE action
To motivate action, change every page that describes one of your
company's products or services to a sales letter. Make sure each
sales letter includes a "call to action", whether it is making a
purchase or contacting your company for more information.
Change the focus of your website from you, your company, and your
offerings to your visitors and their problems -- and watch the
online sales and leads roll in!

---------------------------------------------------------------------
Alan Rigg is the author of How to Beat the 80/20 Rule in Selling: Why Most Salespeople Don't Perform and What to Do About It. His
company, 80/20 Performance Inc., supplies specialized sales
assessment tests and consulting to help organizations build
top-performing sales teams. For more sales and sales management
tips, visit: http://www.8020performance.com


Submit multiple articles at the same time
Submit multiple articles at the same time
Hopefully, you'll be aware that there are many advantages to submitting articles to article sites. If you would like to learn more about this topic before reading on, please visit Article tips and resources
If you have a website, you should be interested in generating free publicity for your sites. It's basic stuff right? Free publicity and increased page rank is a bonus. The great thing is, you can do both by regularly submitting articles that point back to your website.
Let's consider an example. You have a new website that you sell everything related to trampolines. Your main keyword is "trampolines", let's have a look on how many backlinks you would require to achieve a top 10 Google ranking. By using Text Link brokerage, we can estimate exactly how many backlinks would be required. As you can see, it's a reasonably competitive keyword, without submitting articles a whole lot of effort would be required to build the necessary backlinks in order to reach the top 10 in Google.
For information, many casual surfers select a website for their specific search term from the first page in Google. If you're ranked in the top 10, the free traffic generated is amazing.
So how can articles help?
Again, let's look at a simple example. On our Article Submit page, we have shown nearly 100 web sites where you can submit your article. If you were to submit your article to all of these sites, that's 100 backlinks. If you article was then reprinted on 5 additional sites for each article site, that's an additional 500 backlinks. If you submitted one article, once a week this will greatly increase your chances of reaching the top 10 in Google.
100 sites! That will take ages.
You're absolutely right, the time spent on submitting the articles one by one may not be the best use of your time. In fact it could take days to get through all of the sites, once you're finished it would be time to submit a new article. However, what if we could suggest a way to submit to multiple sites at the same time?
Submit to multiple sites
We've searched the Internet and found a piece of software that submits articles automatically to all of the article directories, submission sites, ezines and mailing groups. This amazing piece of software will save you hours, possibly days of wasted time. Time better spent on developing your business.
Submit to many article directories allows you to:
* Create and Modify a Text article. When done the Text article can be transformed into HTML
* Create and Modify an HTML article. When done the HTML article can automatically be transformed into text.
* Automatically grab an article off your website through the program and have it fill in all the text areas perfectly ready for submission in under one second.
* Create and modify any number of bio boxes. You choose the one you want depending on the article being submitted. The bio box can be merged with the article, as some sites require it, or not.
* Input and store your login info for each article submission site that requires it, and uses it whenever it's needed.
* Select which websites you want to submit to, and Article Submitter Pro will determine what each article submission site requires for an acceptable submit, format your article to satisfy those requirements, and fill in as much of the forms as possible.
* Makes editing a breeze because everything is stored separately with easy access tabs.
* Watch on screen and in real time the progress of your submissions once you click the submit button.
* Keep a record of all the articles you've submitted, and its built-in Spam Preventer makes it virtually impossible to accidently send in the same article to a submission site more than once.
* Have loads of extra time to work on other things, like writing more articles.
* And best of all, you only have to enter your information and article once.
* Fires off your article to more than 150 submission sites and tons of Ezines (this version with more to come).
Submit to many article directories


Traffic Exchange Strategy
For those starting out with their first website, finding visitors can be the most challenging aspect. Your site is new, so nobody knows about it. Fortunately there are tools on the web that can be very useful for new webmasters. Traffic exchanges are an option to be considered. They are sites that trade website hits. It's a "you view my site and I'll view yours" deal. Most have a timer that counts down or a link that appears when you can view the next page. You can also get extra credits when you refer people to traffic exchanges. The more your downline surfs, the more times your website will be shown to users.
There is a downside though. The visitors you receive from traffic exchanges aren't exactly "quality visitors" since they're only viewing your site so you will view theirs. Most of the time they are off to view another site as soon as the timer is up trying to earn as many credits as they can. The question you have to ask is why are people using traffic exchanges?

The answer is simple... to drive visitors to their site! Now that you know what traffic exchange users are looking for, you can cater to them.
Option #1.
Create a splash page that is simple, direct, to the point, and that will catch the eye of someone who is clicking through sites like mad.
Option #2
Create a page that promises valuable information about your subject in exchange for their name and email address. Then use a series of emails through an autoresponder. Have you ever heard the phrase, "The money is in the list"? This is a decent way to build your list slowly.
I'm sure you can think of a few more options, but both of these above will generate sales at a ratio of about 1:20,000. That sounds like a lot of visitors per sale, but you have to remember that these are completely untargeted visitors.
There is another way to go that uses a similar strategy, but in a different way. I'll explain in general terms how I use traffic exchanges in a step by step format, but before I start, you should know this. With the creation of "tabbed" browsers such as Firefox and MYIE2, traffic exchange surfing has become much easier. With these browsers you can have multiple "tabs" open instead of clogging your toolbar with multiple instances of Internet Explorer open. You can click the "next site" button on one exchange, then move on to the next tab while the counter counts down on the previous tab, and so on... It is also possible to create a "group" of programs. Instead of opening 10 windows by typing in 10 different url's or clicking on 10 links in your favorites, you can open them all with a single click. If you plan on using multiple traffic exchanges, a "tabbed" browser is definitely the way to go.
Warning! Some sites that are shown in traffic exchanges may contain adware, spyware, malware, and or viruses. Make sure you are protected from this type of software before using traffic exchanges.
Step 1.
Join and start to use 20 different traffic exchanges. Pick the five or ten that you like the best and stick with those. Also make a note your affiliate link so you can refer others.
Step 2.
Create a simple, fast loading page with a headline that's something like this - "Attention Traffic Exchange Users!" or "Stop Clicking!" (something to catch the users attention). Follow that up with a short paragraph telling the user that they could be multiplying the amount of traffic pointed to their site. Make sure when you join a traffic exchange, you set up this url to be shown to other users.
Step 3.
Sign up for an autoresponder and put a signup form (one that asks for the traffic exchange users name and email address) on the page from step two.
Step 4.
Create another page on your site that lists all of the traffic exchanges that you chose from step one. Make sure the links to these traffic exchanges include your affiliate ID so you get credit when someone joins up under your link.
Step 5.
Go back to your autoresponder and create a 3 email series (or however many you like). Your first email should urge the subscriber to join the traffic exchange programs that you use and should point to the page you created in step four. Also include a link to your favorite tabbed browser such as Firefox or MYIE2 and some brief instructions on how to use tabbed browsers and suggest they download it. Your second email should explain how using multiple traffic exchanges can greatly boost traffic. Suggest they start surfing for credits using the tabbed browser and hint at the fact that there is a final step that puts the whole package together. In the third email, explain how the system works... which I will now do.
Once you build up a decent size downline in each of your five to ten traffic exchanges, you will no longer have to surf. The people that joined under you should be earning enough credits that your site is being seen without you ever having to lift a finger. You can leave up your lead capture page for as long as you like, but eventually you're going to want to change it to your main page that you originally wanted to promote.
Now you have a steady stream of visitors, and a group of leads that you can advertise to. You can also sleep well at night knowing that you are teaching people to use a traffic exchange strategy that works!
Dave Roggeman is an IT administrator and webmaster in the Chicagoland area and promotes Work at Home Ideas and Opportunities at http://www.homeprofitbase.com. To see the process described above in action, visit http://www.homeprofitbase.com/indexs.html and enter your name and email address.